Yandex Lavka — Homepage Redesign
A homepage redesign that brought personalized recommendations into focus, solved visibility issues, and created a scalable promo system for business growth
Making complex
feel simple
I’am Valeria and I’am a Senior Product Designer with 7+ years of experience across B2B and B2C products. I turn complex systems into intuitive experiences that help people get things done and products grow
Yandex Lavka — Promotional Campaign
Designing a playful in-flow promotion that turned a brand campaign into measurable business and engagement impact
Yandex Market — Filters Redesign
Redesigning marketplace filters to increase relevance and drive conversion — boosting filter usage from 4% to 18% and delivering a +2% GMV uplift.
Telemost — Bringing chats and calls together
I shaped the design strategy for unifying calls and messaging across web and desktop, aligned designers and engineers, and helped the team launch on time despite a complex network of scenarios, states, and edge cases.
Rapid UI Concepts
As a way to practice my UI skills, I occasionally create quick concepts around a specific theme in 1–2 hours.
And many more projects
Product features for Yandex Lavka, Yandex Market, Humans.net, YouDo and Sber